Jak dnes ovl\u00e1dnete trh
N\u00e1sleduj\u00edc\u00ed segment je v principu jen p\u0159evypr\u00e1v\u011bn\u00e1 skv\u011bl\u00e1 anal\u00fdza Bena Thompsona. Doporu\u010dujeme si p\u0159e\u010d\u00edst p\u016fvodn\u00ed text, ale zde n\u00e1sleduje zstru\u010dn\u011bn\u00e1 varze.<\/p>\n\n\n\n
Technologick\u00e9 firmy m\u011bn\u00ed zp\u016fsob, jak\u00fdm se sna\u017e\u00ed dos\u00e1hnout nadvl\u00e1dy nad trhem. Zat\u00edmco p\u0159ed p\u00e1r desetilet\u00edmi se souboj odehr\u00e1val zejm\u00e9na na \u00farovni opera\u010dn\u00edch syst\u00e9m\u016f, dnes se p\u0159esouv\u00e1 ke snaze ovl\u00e1dnout celou dobu u\u017eivatele.<\/p>\n\n\n\n
Technologick\u00e9 firmy dok\u00e1zaly tradi\u010dn\u011b ovl\u00e1dnout trh tak, \u017ee vytvo\u0159ily dominantn\u00ed platformu, kter\u00e1 p\u0159il\u00e1k\u00e1 kritick\u00e9 mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f a v\u00fdvoj\u00e1\u0159\u016f. Jeliko\u017e v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f pou\u017e\u00edvala jen jednu platformu, vznikala pro ni i v\u011bt\u0161ina softwaru a ten zase l\u00e1kal nov\u00e9 z\u00e1kazn\u00edky zp\u011bt k dominantn\u00ed platform\u011b.<\/p>\n\n\n\n
S n\u00e1stupem chytr\u00fdch telefon\u016f a roz\u0161i\u0159ov\u00e1n\u00edm se technologi\u00ed do st\u00e1le v\u00edce oblast\u00ed \u017eivota je ji\u017e tradi\u010dn\u00ed postup neudr\u017eiteln\u00fd. Ani jedna firma nedok\u00e1\u017ee vytvo\u0159it dominantn\u00ed platformu, kter\u00e1 by pokr\u00fdvala v\u0161echna za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n
Mobily, po\u010d\u00edta\u010de a ekosyst\u00e9my pro jin\u00e1 chytr\u00e1 za\u0159\u00edzen\u00ed jsou prost\u011b p\u0159\u00edli\u0161 rozmanit\u00fd prostor na to, aby jedna s\u00edla dok\u00e1zala jednozna\u010dn\u011b prosadit sv\u016fj syst\u00e9m.<\/p>\n\n\n\n
Strategick\u00e9 p\u0159em\u00fd\u0161len\u00ed se tak p\u0159esunulo od syst\u00e9mu k aplikac\u00edm. Firma se nesna\u017e\u00ed kontrolovat za\u0159\u00edzen\u00ed u\u017eivatele, ale obsadit kl\u00ed\u010dov\u00e9 funkce, kter\u00e9 na za\u0159\u00edzen\u00ed vykon\u00e1v\u00e1.<\/p>\n\n\n\n
Nap\u0159\u00edklad Microsoft postavil strategii kolem chatov\u00e9 platformy Teams. Na chov\u00e1n\u00ed u\u017eivatele m\u00e1 podobn\u00fd efekt jako opera\u010dn\u00ed syst\u00e9m. Pokud jste firma a chcete m\u00edt pro zam\u011bstnance chatovou slu\u017ebu, chcete aby byli v\u0161ichni na jedn\u00e9 platform\u011b a mohli spolu komunikovat bez p\u0159ek\u00e1\u017eek, \u010dili pokud firma za\u010dne pou\u017e\u00edvat Teams, nebude ji\u017e pou\u017e\u00edvat jin\u00fd n\u00e1stroj.<\/p>\n\n\n\n
Micorosoft mus\u00ed samoz\u0159ejm\u011b slu\u017ebu poskytovat na t\u00e9m\u011b\u0159 jak\u00e9mkoli za\u0159\u00edzen\u00ed, v\u010detn\u011b platforem velk\u00fdch konkurent\u016f jako Apple \u010di Google. Z\u00e1kazn\u00edk ji tak m\u016f\u017ee vyu\u017e\u00edvat na libovoln\u00e9m za\u0159\u00edzen\u00ed, ale z\u016fst\u00e1v\u00e1 v ekosyst\u00e9m Microsoftu.<\/p>\n\n\n\n
K Teams se pak za\u010daly nabalovat dal\u0161\u00ed slu\u017eby jako ukl\u00e1d\u00e1n\u00ed soubor\u016f, videohovory, podepisov\u00e1n\u00ed a schvalov\u00e1n\u00ed dokument\u016f \u010di n\u00e1stroje pro management projekt\u016f. \u017d\u00e1dn\u00fd nen\u00ed nejlep\u0161\u00ed ve sv\u00e9 t\u0159\u00edd\u011b, ale jsou dost dobr\u00e9 na to, aby vyhovovaly v\u011bt\u0161in\u011b u\u017eivatel\u016f a jejich skute\u010dn\u00e1 hodnota je v tom, \u017ee jsou propojeny.<\/p>\n\n\n\n
Vedle slu\u017eeb p\u0159\u00edmo od Microsoftu pak \u017eije ekosyst\u00e9m, kter\u00fd Teams vyu\u017e\u00edv\u00e1 jen jako komunika\u010dn\u00ed rozhran\u00ed, ale firmy v n\u011bm vystav\u011bly vlastn\u00ed aplikace pro specifick\u00e9 vyu\u017eit\u00ed, kter\u00fdch si Microsoft zat\u00edm nev\u0161iml nebo jsou p\u0159\u00edli\u0161 mal\u00e9 na to, aby se jim firma v\u011bnovala.<\/p>\n\n\n\n
Ve zkratce. Pokud zapln\u00edte 90 procent pracovn\u00ed doby u\u017eivatele, m\u016f\u017ee v\u00e1m b\u00fdt jedno na jak\u00e9m za\u0159\u00edzen\u00ed pracuje a pov\u00eddat si p\u0159i pr\u00e1ci pot\u0159ebuj\u00ed v\u0161ichni.<\/p>\n\n\n\n
Sheryl Sandbergov\u00e1 skon\u010dila jako COO Meta
Sheryl Sandberg, Chief Operation Officer ve spole\u010dnosti Facebook
P\u0159es t\u00fdden ozn\u00e1mila spole\u010dnost Meta (Facebook), \u017ee ze sv\u00e9 pozice odch\u00e1z\u00ed provozn\u00ed \u0159editelka Sheryl Sandbergov\u00e1.<\/p>\n\n\n\n
Jak jsme \u0159\u00edkali iv podcastu, nejp\u0159ekvapiv\u011bj\u0161\u00edm momentem jej\u00edho odchodu nejsou ani zpr\u00e1vy, kter\u00e9 se vyno\u0159uj\u00ed o tom, \u017ee vyho\u0159ela nebo prob\u00edhala v\u016f\u010di n\u00ed intern\u00ed vy\u0161et\u0159ov\u00e1n\u00ed.<\/p>\n\n\n\n
Nejp\u0159ekvapiv\u011bj\u0161\u00edm momentem je, \u017ee zpr\u00e1va sama o sob\u011b nebyla nijak p\u0159ekvapiv\u00e1. N\u011bkte\u0159\u00ed analytici jej\u00ed krok komentovali slovy, \u017ee kdyby ode\u0161la leckdy za posledn\u00edch 3 a\u017e 5 let, pravd\u011bpodobn\u011b by to stejn\u011b nevyvolalo v\u011bt\u0161\u00ed rozruch.<\/p>\n\n\n\n
Zuckerberg vd\u011b\u010d\u00ed Sandbergov\u00e9 za mnoh\u00e9. Ona pomohla vybudovat reklamn\u00ed byznys Facebooku a jej\u00edch prvn\u00edch 7 let ve firm\u011b bylo kl\u00ed\u010dov\u00fdch pro rozvoj.<\/p>\n\n\n\n
Na jej\u00ed m\u00edsto nastoup\u00ed Javier Olivan, dlouholet\u00fd produktov\u00fd \u0161\u00e9f Facebooku. Magaz\u00edn The Verge p\u0159ipravil jeho velk\u00fd profil.<\/p>\n\n\n\n
YouTube chce p\u0159in\u00e9st v\u00edce interakce do sledov\u00e1n\u00ed TV
YouTube sp\u00e1ruje mobil s TV.
YouTube na Den d\u011bt\u00ed ozn\u00e1mil glob\u00e1ln\u00ed spu\u0161t\u011bn\u00ed nov\u00e9 funkcionality, kter\u00e1 umo\u017en\u00ed u\u017eivatele sledovat snadno ovl\u00e1dat a interagovat s aplikac\u00ed na smart TV.<\/p>\n\n\n\n
Z\u00e1kladn\u00ed ovl\u00e1d\u00e1n\u00ed bylo dostupn\u00e9 ji\u017e nyn\u00ed, av\u0161ak nov\u00e1 funkcionalita roz\u0161i\u0159uje, co v\u0161echno mohou u\u017eivatel\u00e9 d\u011blat: komentovat, p\u0159id\u00e1vat hodnocen\u00ed (like, dislike), p\u0159idat do po\u0159ad\u00ed dal\u0161\u00ed videa.<\/p>\n\n\n\n
Novinka funguje tehdy, pokud is u\u017eivatel, kter\u00fd mus\u00ed b\u00fdt p\u0159ihl\u00e1\u0161en na TV i v mobilu, p\u0159i sledov\u00e1n\u00ed YouTube na smart TV z\u00e1rove\u0148 otev\u0159e i aplikaci na mobilu.<\/p>\n\n\n\n
Bude vyzv\u00e1n, zda chce za\u0159\u00edzen\u00ed sp\u00e1rovat a po potvrzen\u00ed m\u016f\u017ee TV aplikaci ovl\u00e1dat mobilem.<\/p>\n\n\n\n
Nov\u00e1 funkcionalita otev\u00edr\u00e1 mnoho mo\u017enost\u00ed budouc\u00edch interaktc\u00ed: interaktivn\u00ed TV programy, jednoduch\u00e1 platba, kv\u00edzy\u2026 Pokud se potvrd\u00ed p\u0159edpoklad, \u017ee novinku budou vyu\u017e\u00edvat u\u017eivatel\u00e9 ve velk\u00e9 m\u00ed\u0159e, m\u016f\u017eeme o\u010dek\u00e1vat dal\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jak dnes ovl\u00e1dnete trhN\u00e1sleduj\u00edc\u00ed segment je v principu jen p\u0159evypr\u00e1v\u011bn\u00e1 skv\u011bl\u00e1 anal\u00fdza Bena Thompsona. Doporu\u010dujeme si p\u0159e\u010d\u00edst p\u016fvodn\u00ed text, ale zde n\u00e1sleduje zstru\u010dn\u011bn\u00e1 varze. Technologick\u00e9 firmy m\u011bn\u00ed zp\u016fsob, jak\u00fdm se sna\u017e\u00ed dos\u00e1hnout nadvl\u00e1dy nad trhem. Zat\u00edmco p\u0159ed p\u00e1r desetilet\u00edmi se souboj odehr\u00e1val zejm\u00e9na na \u00farovni opera\u010dn\u00edch syst\u00e9m\u016f, dnes se p\u0159esouv\u00e1 ke snaze ovl\u00e1dnout celou dobu […]<\/p>\n","protected":false},"author":1,"featured_media":743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika"],"_links":{"self":[{"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=\/wp\/v2\/posts\/745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=745"}],"version-history":[{"count":0,"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=\/wp\/v2\/media\/743"}],"wp:attachment":[{"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hospodarskyzpravodaj.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}